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Swan National Advertising & Sampling Campaign

Republic Technologies (UK) Limited is rolling out a national advertising and sampling campaign for its market-leading range of Swan RYO smoking accessories.

Republic Technologies (UK) Limited is rolling out a national advertising and sampling campaign for its market-leading range of Swan RYO smoking accessories.

 

The activity forms part of a £1 million marketing investment in the new-look range of Swan filters and papers, relaunched earlier this year with a new brand identity, new pack formats and several new products.

 

Adverts will appear in high circulation national daily newspapers in the run-up to Christmas.

 

In addition, a nationwide sampling campaign will run throughout December in which over 100,000 pocket-size Swan combi packs, containing both filters and papers, will be issued to adult smokers.

 

Issue date: November, 2011.