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Ultra Slim fastest growing filter in the category

Filters and papers specialist Republic Technologies is targeting ‘RYO connoisseurs’ with the launch of an Ultra Slim Swan-branded filter.

Filters and papers specialist Republic Technologies is targeting ‘RYO connoisseurs’ with the launch of an Ultra Slim Swan-branded filter.

 

The new filter is the thinnest Swan filter ever, providing RYO smokers with a smoother taste and an enhanced tobacco flavour.

 

“The Swan Ultra Slim filter is a premium, quality product aimed at the more discerning RYO smoker,” says Eleni Koulara, Marketing Manager of Republic Technologies (UK) Limited.

 

“One of the reasons people choose RYO is that it enables them to make thinner cigarettes which in turn means they smoke less. Size of filter is becoming more important in the RYO sector, particularly among people looking to reduce smoking for health or cost reasons,  and the Swan Ultra Slim filter is the product that addresses those specific consumer  needs”

 

The new Swan pack will contain 126 filter tips and has an rrp of 95p.